What 90 days actually looks like.

Anyone can promise rankings. Below is what actually happened — live Google Search Console data from Marlow's on the Kenai, an Alaska fishing lodge, across the first 90 days after we launched their site. No projections, no cherry-picked screenshot. Clicks went 19 → 84 → 216. Impressions went 1,026 → 5,415 → 18,151.

Days 1–30 — clear the blockers

The first month is foundation. We fix the schema errors, crawl issues, slow pages, and citation gaps that stop Google and AI engines from reading the site at all. It is the least visible work and the most important — nothing ranks on a site machines cannot parse.

You often see indexing improve here before a single new page ships, because the existing pages finally become legible to crawlers.

Days 31–60 — build the answer pages

Now we publish. Each new page leads with a liftable answer, carries the right schema, and targets a real question customers ask. This is where impressions start climbing fast — in the data above, that is the jump from 1,026 to 5,415 between month one and two.

CTR eased over the same window, from 1.85% to 1.19%. That is the healthy kind of easing: you surface for many more queries, plenty on page two, so the impression count outruns the clicks. Converting those page-two positions to top-five is the next lever.

Days 61–90 — compound and convert

By day 90 the pattern holds: impressions up 17.7× and clicks up 11.4× from the baseline month. Google Business Profile impressions rise, the top service pages move up the rankings, and the first AI-cited answers appear in the client's category.

This is the inflection point, not the finish. Visibility compounds — every new answer page that gets indexed widens the surface area for both Google rankings and AI citations.